GECs
Decoding Colors’ voyage to top in TAM ratings: wk 50
MUMBAI: With the year 2015 coming to end, the Hindi general entertainment channels’ (GEC) genre has got itself a new leader in Colors, as per analysis conducted by S-Group, an analytical arm of TAM Media Research.
The analysis depicts airing of the Kapil Sharma starrer – Kis Kisko Pyaar Karoon and Big Boss Double Troublein the weekend playing a pivotal role in the channel’s ascend to the pole position.
Additionally on an overall level, the genre has seen a growth of 51 GRPs compared to week 49. Zee TV was the highest gainer in the genre growing to 181 GRPs in week 50 from 152 GRPs in week 49.
For Colors, the growth was majorly driven by the back-to-back airing of Kapil Sharma starrer Kis Kisko Pyaar Karoon on 6 December, 2015 (first airing – 13:00 to 15:54 & second airing – 15:59 to 18:53) driving up the performance of the entire time band.
Besides Kis Kisko Pyaar Karoon, Big Boss Double Trouble – Weekend was another major contributor to the growth of the channel due its increased time spend levels.
The growth story for Zee TV was its self created property – Zee Rishtey Awards 2015. The award night, which aired on 6 December, 2015, garnered close to 2.8 TVR for the entire event. Moreover the channel saw the launch of the new season of India’s Best Dramebaaz on 12 December, 2015, which saw a rating of 2.3 TVR for the entire episode of 92 minutes.
Sony Entertainment Television’s 14 GRP growth was driven to a large extent by the premier of Indian epic film – Bahubali: The Beginning, which was aired twice on Sony during week 50. The first airing on 6 December, 2015 garnered 3.2 TVR for the entire movie followed by the second airing on 12 December, 2015, which saw a rating of 1.02 TVR for the entire movie.
