iWorld
David Beckham’s documentary series coming soon, and Netflix to produce it
Mumbai: OTT platform Netflix is in the production of a documentary series about global football star David Beckham. The multi-part series will go beyond the shine of stardom to explore Beckham’s humble working-class beginnings in East London, and the drive & determination that led him to become one of the most recognisable and scrutinised athletes of all time.
It will feature a mixture of never-before-seen personal archive footage from the last 40 years and interviews with David Beckham, his family and friends, and key figures who have been part of his journey both on and off the pitch.
The project is helmed by Academy Award-winner Fisher Stevens (PALMER, And We Go Green, The Cove) who serves as director and executive producer, along with Academy Award and Emmy Award-winning producer John Battsek (One Day in September, Searching for Sugar Man, Winter on Fire).
The production companies are Studio 99 in association with Ventureland.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
