e-commerce
Dance With Madhuri partners with BookMyShow to host online dance classes
NEW DELHI: Madhuri Dixit Nene’s premier dance academy Dance With Madhuri (DWM) has joined hands with BookMyShow, India’s leading entertainment destination, to expand its dance e-learning offerings to dance lovers across the country. Currently, DWM offers its online dance courses via its standalone web/mobile apps and 4 DTH TV networks. This strategic association with BookMyShow is a step forward in reaching out to a wider user base. The initiative, which will kickstart from July 1st, 2020, will empower users to learn dance from the best choreographers & experts including Madhuri Dixit Nene.
DWM, one of the leading e-learning platforms, has seen exponential growth globally, especially in this period of lockdown and has rolled out a lot of add-on free classes and activities to keep its users engaged from the safety of their homes. Through this association, users across age groups can choose to learn dance from a wide range of forms such as Kathak and Hip-hop, amongst others.
Dixit said, “With the ongoing global lockdown & social distancing, we didn’t want people losing an opportunity to learn something new. Hence, we teamed up with BookMyShow to empower everyone with dance”
BookMyShow, COO live entertainment Albert Almeida added, “We are excited to partner with ‘Dance With Madhuri’ to cater to millions of our users during this period. This association is an extension of our wide range of in-home entertainment offerings and we are happy to bring a compelling dance property helmed by the dancing icon Madhuri Dixit Nene, for our users across age groups.”
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
