Kids
Cookie Jar Ent. inks deals with North American broadcasters for ‘Magi-Nation’
MUMBAI: Cookie Jar Entertainment has forged a deal with Kids’ WB! on The CW in the US, Canadian Broadcasting Corporation (CBC) and Radio-Canada to be the North American broadcast homes for the new original series Magi-Nation, from the action-adventure brand Coliseum. The networks will broadcast the show’s first 26 episodes.
“We are pleased to have placed ‘Magi-Nation’ with some of the top broadcasters in children’s entertainment,” said Cookie Jar Entertainment president and COO Toper Taylor. “The addition of ‘Magi-Nation’ to our growing library of action-adventure shows demonstrates Cookie Jar’s commitment to expanding our creative and balanced portfolio of quality programs for kids of all ages.”
“With the multi-platform capabilities of ‘Magi-Nation,’ the series will organically extend its animated adventures – and Kids’ WB! branded entertainment – far beyond the television screen,” said Kids’ WB! senior vice president and general manager Betsy McGowen.
A Cookie Jar and Daiwon (South Korea) co-production, Magi-Nation follows the adventures of 15-year-old Tony Jones, whose world is forever changed when he is mystically transported into Magi Nation – a beautiful world far beyond imagination that was created millennia ago by a powerful race known as the Magi. Here Tony meets Edyn and Strag, two young Magi heroes in training, who help him discover his vast new magical environment. Magi-Nation is based on the “Magi-Nation” game originally developed and published by Interactive Imagination Corporation, informs an official release.
“I’m thrilled to have ‘Magi-Nation’ on the CBC. There is so much strength and appeal in a great fantasy adventure for school-aged kids. I can’t wait to see them get immersed in this property,” said CBC Children’s and Youth Programming creative head Kim Wilson.
A multi-platform entertainment brand, kids will enter the world of Magi-Nation this fall via the 2-D animated television series, where they can follow the adventures of the three young Magi heroes. From there, fans can experience the continuing action of Tony Jones, Edyn and Strag via mobile and internet platforms as they navigate their way through environmental obstacles and confront the constant challenges and creatures that threaten the vitality of the 12 precious Moonlands of Magi Nation.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
