DTH
Coke’s Sunil Gupta joins Dish TV as managing director
MUMBAI: Even as Tata Sky DTH service is set for a mid-2006 launch, Zee’s DTH service Dish TV is ramping up to stay ahead of the competition. The company has roped in former Coke India VP External Affairs, South Asia Sunil Gupta as managing director. Dish TV already has Sunil Khanna as CEO.
While confirming his appointment to indiantelevision.com, Gupta said his initial responsibilities would include increasing Dish TV’s subscriber base and penetration of the service across the country. “We will be launching the movie-on-demand service in December,” he adds.
On being queried about the corporate reporting structure, Gupta said he”will be working along with Khanna.” New Era Entertainment Network Limited (NEENL) manages the affairs of Dish TV. Zee Telefilms holds 20 per cent stake in the company.
Gupta started his career with The Times of India and played a significant role in the launch of the Lucknow edition. He went on to become the CEO of Lucknow Times of India and Navbharat Times. Gupta also launched the Jaipur edition of The Times of India. Then he moved on to Dainik Jagaran and worked in the capacity of MD and managing editor, Delhi.
Gupta also had a stint at Jain TV as COO. At Coke, Gupta started off as director and went on to become VP, Indian operations. He has been with the company since the last four years.
Dish TV had 480,000 subscribers till September-end. But it is signing up around 3,500 customers a day and expects to touch one million subscribers by the end of this financial year. The average revenue per user (ARPU) is reportedly running at Rs 200 per month with services subsidised through the provision of a free annual subscription after a one-time charge of Rs 4,000.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
