iWorld
CNN+ to accelerate launch in US
Mumbai: This one is for those news channel executives and owners in India who don’t seem to have the confidence to launch their own streaming services. Cable TV news pioneer CNN – part of the WarnerMedia (now WarnerBros.Discovery) group, is working on its OTT service called – what else do you expect –CNN+, according to a report in the Wall Street Journal.
The platform is likely to be subscription driven and launch plans are being speeded up to allow it to debut much before the merger between CNN owner Warner Media and Discovery gets completed and the combined media behemoth resurfaces as Warner Bros.Discovery.
CNN+ has signed up deals with its prime anchors led by Anderson Cooper and Don Lemon to create new programmes – aside from the ones they have on the cable TV news service – , offering them higher packages, and possibly even bonuses related to subscriber growth.
Rivals such as Fox News got into the streaming fray 18 months ago as Fox Nation, offering differentiated programming than what is served on the network. Subscription numbers are just in the hundreds of thousands, but the new streamer has helped the Murdoch owned news service stay relevant to a new generation of digital first customers.
The Comcast owned streamer Peacock, also has given space to programmes from sister news services MSNBC and CNBC, as has the Viacom owned Paramount+ which has news shows such as 60 minutes from its CBS News operation.
Will Indian news channel leaders take a cue from the bustle of activity taking place in the US and also launch their own streaming services? So far they have been happy have a meek presence with their online web site avatars or have their linear channels streamed on other OTTs such as Disney+Hotstar or Zee5. It’s over to the news channel managements.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
