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CNN-News18 grows its market share in English news market: Barc
Mumbai: CNN-News18 has garnered 29 per cent market share in the in India urban plus rural AB 15+ segment, according to the data shared by Broadcast Audience Research Council (Barc).
The channel also registered a share of 37.3 per cent in the English news market as per the data (TG+22 week 15-18’22). The channel was followed by Republic TV and Times Now at 28.7 per cent and 18.5 per cent share, respectively.
“CNN-News18’s continuous run as the leader in the Barc rating is a testimony of the audience’s faith in the channel,” said the statement. “The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country.”
(Source: Barc India, Market: India, TG AB15+, Full week (0200-2600 hrs), week 15-18’22
Barc India, Market: India, TG: 22+, Monday-Friday [1800-2300 hrs], week 14-17’22 and week 15-18’22)
