Television
Pankaj Rathod takes charge of History TV18 revenue at Network18
The chief revenue officer adds the factual entertainment channel to an already sprawling broadcast portfolio
MUMBAI: Pankaj Rathod has a bigger brief. The chief revenue officer for English and business channels at Network18 Media & Investments has been handed additional responsibility for leading revenue at History TV18, expanding a portfolio that already spans CNBC-TV18, CNBC Awaaz, CNBC Bajar, and CNN News18.
Rathod, who has been in the role since October 2025, announced the expanded mandate this week, describing History TV18 as “not just a channel but a powerful storytelling platform that brings together knowledge, curiosity and entertainment in a way few mediums can.”
The pitch to advertisers is straightforward. Infotainment, Rathod argues, sits at a distinctive intersection in an era of fragmented content consumption, offering brands a more meaningful and immersive way to reach discerning, engaged audiences. “Looking forward to building stronger partnerships, unlocking new possibilities for advertisers, and taking this incredible brand to the next level,” he said.
Rathod brings considerable firepower to the role. He joined Network18 in April 2024 as national revenue head for the CNBC universe and CNN News18, before being elevated to chief revenue officer for English and business channels six months later. Prior to Network18, he spent five years at CNBC-TV18, rising to national sales head. Before that, he logged six and a half years at Times Now, where he managed ad sales across BFSI, auto, education, FMCG, and telecom verticals. Earlier stints include TV18 Broadcast, Zee Entertainment, ABP Group, and Tata Infomedia.
It is a career built entirely in media sales, across print and television, spanning two decades and some of India’s most competitive broadcast properties. History TV18 now gets the full weight of that experience. For the channel’s advertisers, that is probably good news.
