News Broadcasting
CNN-IBN appoints MindShare as its media agency
MUMBAI: CNN-IBN has appointed MindShare as its agency of record. MindShare will provide a complete communication solution for the channel, which was launched on 17 December.
CNN-IBN director marketing Dilip Venkatraman said, “We are happy to formally announce MindShare as our media agency. MindShare is known for its expertise and innovative strategies. We would definitely leverage their market expertise to build brand CNN-IBN.”
MindShare South Asia managing director Vikram Sakhuja added, “News is one of the most vibrant sectors in media today. And we are delighted to have the opportunity to partner with CNN-IBN.”
Mindshare New Delhi general manager Sundar Raman added, “At a time when news channels have become large businesses, we are certain that we will be able to build a distinctive media brand in the relatively cluttered news sector.”
Global Broadcast News (GBN), a TV18 Group Company, is a 74:26 joint venture between the TV18 Group and Rajdeep Sardesai, Sameer Manchanda and Haresh Chawla. GBN’s charter is to launch channels in the general news space under the editorial leadership of Sardesai.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
