News Broadcasting
CNBC-TV18 to probe into consumers mind with Lessons in Excellence
MUMBAI: CNBC-TV18 will air the four-part series Lessons in Excellence that shares insights from management experts and marketers on the mantras of success in the Indian consumer market.
The series will focus on the transformation of the Indian buyer. It is based on the seminal work by market strategist Rama Bijapurkar, titled ‘We are like that only – Understanding the Logic of Consumer India.’
Lessons in Excellence will feature Bijapurkar and CNBC-TV18’s anchor Anuradha Sengupta with experts like Future Group CEO Kishore Biyani, ICICI Prudential MD Shikha Sharma, Bharti Airtel director (marketing and communication) Gopal Vithal and Employment Generation and National Innovation Foundation director Meera Shenoy.
The four-part series will air on Saturday at 1.30 pm and 11 pm, Sunday 10.30 pm and Thursday 7.30 pm.
CNBC-TV18 and CNBC Awaaz VP marketing Neel Chowdhury said, “India is in the midst of a consumption boom, where marketers and brands are jostling to corner greater share. This series will throw invaluable insights into this trend, both from a consumer as well as marketer perspective.”
