Sony India bets on premium push to drive festive growth in H2 2026

MUMBAI: When the going gets premium, Sony wants the volume to follow. Sony India is pinning its hopes on a stronger second half of 2026, banking on festive demand and consumers’ growing appetite for premium electronics to power another year of double-digit value growth despite global headwinds and rising input costs.

According to a c report, Sony India Managing Director Sunil Nayyar said the company expects business conditions to improve in the coming months, with a packed product pipeline set to arrive ahead of the Diwali shopping season.

“We are super excited about the festive season. Most of our new product lineup will be launched in the next couple of months and we expect to be in a very good position to deliver blockbuster sales during Diwali,” Nayyar said.

While higher input costs and global economic uncertainty continue to weigh on the consumer electronics industry, Sony believes the pressure will ease in the latter half of the year.

“There is pressure on input costs and some uncertainty globally, but we believe the situation should improve in the second half… we expect business conditions to normalise going forward,” he said.

The company’s confidence stems from India’s continuing premiumisation trend, with consumers increasingly opting for larger-screen televisions, premium sound systems, gaming consoles and personal audio products. Although overall volumes remain under pressure, rising average selling prices (ASP) have helped sustain healthy value growth.

“Our business is looking fine as of now because somehow ASP is going up. Only the volume side, there is kind of a little bit of a shrink there, which I am sure will recover,” Nayyar said.

Televisions, led by Sony’s Bravia range, remain the company’s largest revenue contributor, although Nayyar acknowledged the segment is facing short-term pressure. He expects demand to strengthen as market conditions improve and new products reach stores.

Audio has emerged as one of Sony India’s fastest-growing businesses, contributing more than 20 per cent of overall revenue. The company continues to strengthen its premium portfolio with products such as the recently launched Bravia Theatre Trio while maintaining its leadership in India’s soundbar market.

Gaming is also becoming an increasingly important growth driver. Nayyar said Sony’s PlayStation ecosystem in India has expanded four to five times over the past two to three years, with gaming increasingly evolving into a broader family entertainment category rather than serving only core gamers.

“We expect gaming to continue growing at a very rapid pace. It is increasingly becoming a family entertainment platform,” he said.

Sony India reported revenue of Rs 7,917.54 crore in FY25 and expects FY26 growth to remain in line with the double-digit trajectory it has maintained since 2021, supported by premium product demand, a refreshed portfolio and a crucial festive season.