Kids
CN, Pogo lay out festive goodies for kids
MUMBAI: With the onset of the festive season, Turner‘s kids entertainment channels Cartoon Network and Pogo have lined up special programming blocks for their young viewers.
Starting 14 October, Cartoon Network will present a special block called ‘Maximum Pataka‘ showcasing Indian animation-movies such as Prahlad, Bal Ganesha, Dashavatar, Eklavya – The Invincible and Ghatotkach.
Meanwhile, Pogo will launch the themed franchises – Lights Camera Pogo! Di Wah Wah Li and Lights Camera Pogo! Chhoti Diwali & Badi Diwali.
While under the former block, the channel will feature movies such as Return of Hanuman, Immortal Hanuman and Hanuman, the latter will include movies like Balkhand, Ravan: The Demon King, Ramayana: The Legend of Prince Rama and Ravan Mahayodhya.
The season will also see the network launch new shows to up its viewership rate.
Says Turner International India director – programming South Asia Krishna Desai, “Festive months are high viewership months and we always schedule and launch some of our best programming during these time-periods. Thus, Cartoon Network will see new shows such as Jhakaas Zorori and the animated adventures series Batman: The Brave and The Bold.”
Jhakaas Zorori, showcasing the adventures of a scheming fox named Zorori, will premiere on 19 October and air Monday-Thursday. Batman: The Brave and The Bold will roll out on 24 October and will be telecast every Saturday at 11:30 am.
Adds Desai , “Pogo will present the brand new season 7 of the critically acclaimed show M.A.D, starting 11 October, on Sundays at 9 am. Additionally, it will host the world premiere of the animation series – The Adventures Of Hanuman – on 25 October, Sundays at 10 am.”
To further heighten the festive spirit, Cartoon Network will be hosting a special Diwali contest called ‘Cartoon Network Popcorn Maximum Pataka.‘ As part of the contest, crackers will appear as bugs on TV screens during the movies aired under the Diwali special block ‘Maximum Pataka.‘ Each bug will have a unique code attached to it, every time it appears.
Elaborates Desai, “Kids will have to call or SMS the code when they see it which will keep adding points to their numbers. Prizes will be given out on a daily basis as well as at the end of the contest. The kid who scores the maximum for all five movies will stand a chance to win the grand prize.”
Post this, extending the festive celebrations, Pogo will organise a fun contest to promote its popular movie franchise ‘Lights Camera Pogo‘ in December.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
