CloudTV rewrites the screen play with Swastik Stories partnership

MUMBAI: If mythology ever needed a modern reboot, CloudTV just handed it the remote. India’s first homegrown Smart TV OS has teamed up with Swastik Stories, the country’s first cultural storytelling FAST channel to stream India’s legacy in a way that feels as contemporary as a binge-worthy web series.

In a move that blends nostalgia with next-gen viewing habits, CloudTV users will now get free access to a vast library of mythological epics, reimagined legends, and original cultural narratives. With this addition, CloudTV’s FAST catalogue strengthens to more than 300 free channels, spanning entertainment, news, kids’ programming and mythology boosting value for its expanding base of 12 million-plus users across India.

Swastik Stories, the digital storytelling arm of Swastik Productions, has carved a niche by retelling India’s heritage with cinematic flair. Its big-screen storytelling, already popular across digital platforms, now lands directly on CloudTV-powered smart TVs, making cultural content a living-room experience once again. For new-age audiences discovering mythology through reels and short-form clips, this partnership brings scale, depth and visual richness to stories that have shaped India for centuries.

CloudTV COO and co-founder Abhijeet Rajpurohit said the collaboration aligns perfectly with their mission to build an “option-rich content library” that reflects the tastes of a truly pan-India audience. Calling it a fusion of “heritage and digital innovation,” he emphasised CloudTV’s ongoing effort to shape the future of connected entertainment by making quality content accessible to every household.

For Swastik Stories, the alliance marks another chapter in its journey of making cultural narratives relevant for the next generation. Swastik Stories founder and chief storyteller Siddharth Kumar Tewary said the goal has always been to tell India’s stories with “truth, craft and a feeling that speaks to today.” Partnering with CloudTV, he added, ensures those stories travel to “more homes and more hearts.”

The move comes on the heels of CloudTV’s earlier collaboration with Prasar Bharati’s WAVES OTT, extending India’s public-service and heritage content to smart TVs. Parallelly, CloudTV has been expanding into AdTech through CloudTV Ads, its dedicated connected-TV advertising platform offering immersive formats like 3D ads designed to elevate viewer engagement without compromising experience.

By weaving cultural storytelling into connected-TV tech and vice versa CloudTV and Swastik Stories are not just refreshing the content ecosystem. They’re ensuring India’s oldest tales meet its newest screens, creating a space where tradition streams seamlessly into tomorrow.