India's homegrown TV operating system teams up with the Malayalam streaming giant to tap a surging regional audience
Deal brings three hundred plus free FAST channels and fresh cultural tales to 12 million homes.
The adtech player partners Cloudtv OS to expand reach across 12 million smart TVs
With 12m reach and 25 pc higher results, CloudTV’s 3D ads reshape TV brand play.
Smart TV OS mover sharpens focus on ad revenues as connected TV boom gathers pace
