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CBS, News Corp risk disenfranchising viewers by going pay: Aereo CEO

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MUMBAI: During Ad Age‘s Digital Conference Aereo CEO Chet Kanojia addressed the threat by CBS and News Corp to stop their channels from being free to air.

“The real question is a consumer question: Can you rightfully disenfranchise 50 million consumers? Is that what the preferred policy is?” he asked.

“They‘re independent businesses. They can choose to do what they wish to. I‘m just sort of the engineer at the bottom of the food chain. I have no idea what these guys do or not” he added.

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Aereo pulls down over-the-air content by using an antenna. It then streams this content over the Internet to various devices. It plans to expand across the US.

It recently won victories in court.

He doesn‘t believe that Fox or any other broadcaster will follow on their threat to go to cable as their reach is great. “It‘s such a large audience, I don‘t see how those customers aren‘t going to get served”.

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But if the networks follow through Kanojia feels that other content service providers will replace them as public broadcasters. “That spectrum is incredibly valuable. Somebody‘s going to take advantage of that”.

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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform

Platform says majority of new members now identify as single

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INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.

The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.

The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.

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“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.

The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.

Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.

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The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.

Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.

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