Kids
Captain’s Hunt ‘hungama’ ready to roll yet again
MUMBAI: Hungama TV is all set to make a splash with the second edition of its hunt for India’s seven smartest kids under the Captain’s Hunt 2005 that kicked off on 25 June.
The seven-city hunt will travel to Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad, Ludhiana, Lucknow for the 42-day period culminating in September, when the seven captains aged 8-14 years, would be part of the board of directors governing the channel.
The hunt received almost 100,000 entries last year and this time round it has added a host of new elements to keep the ‘Hungama’ quotient intact.
It has introduced the concept of ‘School Champion’ (one from each school), wherein a student that influences the maximum number of his or her peers to participate in the hunt would automatically be eligible for a direct entry to the city level auditions.
Additionally the seven winning captains will be the faces of Hungama TV and will have the opportunity to anchor shows on the channel, feature in various ground promotions run by the channel.
Hungama TV has made children an integral part of all key decisions from research to programming, which has been a great success for the channel.
The Captains’ Hunt will evaluate each child on parameters beyond academics. Creativity, confidence, articulation, out-of-the-box thinking and teamwork will be some of the judging criteria. The auditions will consist of three rounds – self-introduction, talent hunt and mental puzzle, post which the final selection will be done.
The intense school contact program would cover approximately 300,000 students in 320 schools across seven cities. Another 280 schools would be informed about the hunt through a direct mailing exercise.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
