iWorld
Broadcom announces VideoCore mobile multimedia processor support for Microsoft Windows Media Video
MUMBAI: Broadcom Corporation has announced that its VideoCore mobile multimedia platform now supports Microsoft Windows Media Video. Microsoft’s implementation of the Society of Motion Picture and Television Engineer’s 421M video compression standard is popularly referred to as VC-1.
With integrated Windows Media Video support, Broadcom’s VideoCore mobile multimedia technology will enable new mobile TV services that will be rolled out in 2006. Support for VC-1 on the Broadcom VideoCore family of processors means that these devices are ready to be incorporated into next generation cell phones and portable media players designed to receive DVB-H and other forms of mobile TV content.
“Windows Media Video is a key technology in the evolving mobile TV environment. Ensuring support for VC-1 broadens the range of applications and end devices we can enable with our VideoCore processors, which are emerging as the multimedia solutions of choice for advanced mobile media players,” said Broadcom director marketing Multimedia Mobile Multimedia business unit Robert Swann.
“The Windows Media platform offers efficient content delivery capabilities that are key to making broadcast TV on mobile handsets a reality. Broadcom is providing an optimized video solution for handset manufacturers who are building new business models for mobile TV. By supporting VC-1, Broadcom’s family of VideoCore processors will be capable of delivering the highest quality mobile video experience to consumers,” said Microsoft Corp director of Windows Digital Media Kevin Unangst.
Mobile TV has attracted considerable interest as a new service offering for mobile devices, extending the recent trend toward video viewing on portable devices into the realm of live, broadcast television. ABI Research estimates there will be as many as 104 million users of mobile TV technologies by 2009, a trend that Broadcom technology is helping to enable.
Based on Broadcom VideoCore technology, the BCM2702, BCM2722 and BCM2724 chips support a complete range of standards for multimedia applications, including VC-1 and H.264 (MPEG-4 AVC) video codecs, and a complete range of audio codecs such as AAC+, WMA and BSAC. This flexibility and programmability make the processors ideal for any mobile TV standard being deployed and make a truly worldwide multi-standard mobile TV receiver possible.
In addition to supporting a broad range of technologies, VideoCore processors provide industry-leading power performance with the capability to decode both VC-1 and H.264 video while consuming less than 150mW. This unrivalled performance for a programmable solution will allow for extended mobile TV viewing times and battery life when compared to conventional software-based products.
VideoCore features a power-efficient, two-dimensional digital signal processing (DSP) architecture that is particularly effective at low-power multimedia processing. By being fully programmable, VideoCore technology enables developers to program and re-program different applications in software rather than requiring new chip designs for each new product.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
