iWorld
Brand Twitter describes 2020 in one word
NEW DELHI: As 2020 draws to a close (finally!), many are convinced it was a cursed year, when everything that could, did go wrong, and there was little cause for cheer. Of course, most of the blame was apportioned to the Covid2019 pandemic, but there were challenges on several other fronts too – which impacted the environment, people and businesses. So when Twitter’s official handle said to describe ‘2020 in one word’ and put it out in the universe, everyone had a lot to say. And Brand Twitter wasn’t far behind in expressing its thoughts on ‘the worst year in recent memory.’
While some brands were all for the year to be over and done with…
Windows
DELETE
— Windows (@Windows) December 3, 2020
Adobe
Ctrl + Z
— Adobe (@Adobe) December 3, 2020
YouTube
Unsubscribe
— YouTube (@YouTube) December 3, 2020
Subway
long
— Subway® (@SUBWAY) December 3, 2020
Others had a rather existentialist view of things…
Netflix
whyyyyyyyyyyyyyy?
— Netflix (@netflix) December 3, 2020
LEGO
Ouch.🦶 pic.twitter.com/UplfEg2iii
— LEGO (@LEGO_Group) December 3, 2020
Zoom
Unstable
— Zoom (@zoom_us) December 3, 2020
Microsoft Edge
404
— Microsoft Edge (@MicrosoftEdge) December 3, 2020
A few tried to look on the bright side…
Shaadi.com
Togetherness😍
— Shaadi.com (@ShaadiDotCom) December 8, 2020
Kerala Tourism
— Kerala Tourism (@KeralaTourism) December 8, 2020
Dolby India
Experience
— Dolby India (@DolbyIn) December 8, 2020
Meanwhile, Thrive Global founder & CEO Arianna Huffington has chosen ‘resilience’ as her word of the year. Resilience, or the capacity to recover quickly from difficulties, “is the quality that was summoned in us by all the challenges of 2020. It’s also the quality that’s going to carry us forward into 2021,” writes Huffington. And that’s a word to live by.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
