iWorld
BookMyShow Live brings Nigel Ng’s Haiyaa World Tour to India
Mumbai: Are you ready to have your cooking skills diced, sliced and chopped by the Malaysian comedian Nigel Ng, aka Uncle Roger? BookMyShow Live, the live entertainment experiential division of BookMyShow, is bringing the popular internet sensation to Delhi-NCR for the India leg of The Haiyaa World Tour, in association with Live Nation.
The 33-year-old comedian, best known for his online persona Uncle Roger, has entertained audiences across the globe including sold-out shows in New York, Los Angeles, Seattle, San Francisco, Toronto, Vancouver, Jakarta, Singapore and more with his The Haiyaa World Tour, and now finally makes his way to India to meet his Indian nieces and nephews, as he calls his fans! Get your MSG and rice cooker ready, because you’re about to get a taste of the global phenomenon who can show you the right way to make fried rice! Comedy fans across the country, gear up for an uproarious night as Ng is set to bring his unique blend of wit, observational comedy and cultural commentary to captivate audiences in India for the first time.
Uncle Roger is bringing his comedic chops (and unsolicited opinions) to Asia and India is on his list! The India leg of the tour will serve audiences an incredible show on 21 September 2024 at 7:30 pm at Bharat Mandapam, IECC, Delhi-NCR. Tickets are now live on BookMyShow, starting at Rs. 1500/-. Get ready for Ng’s witty humour and his ability to connect with the audience.
Excited for his debut show in India, Nigel Ng commented, “Uncle Roger and I are beyond thrilled to bring The Haiyaa World Tour to India. We’ve seen phenomenal support from Indian nieces and nephews, and cannot wait to finally meet everyone in person. Wear orange and get ready for some roasting!”
BookMyShow chief of business – live events Owen Roncon said, “Laughter is a universal language and we’ve seen audiences enjoy stand-up comedy by both Indian and international comedians with houseful shows, and Nigel Ng’s The Haiyaa World Tour will be no different. There’s a strong sense of relatability in his Asian anecdotes that will surely have the audience in splits. The stand-up comedy genre has seen a seismic shift over the last few years in India, and in fact, international artists are increasingly recognising a strong potential from the Indian market. We’re excited to bring the talented internet sensation, with his quirky one-liners and funny audience digs, to perform live in India!”
Nigel Ng’s The Haiyaa Tour promises to be a side-splitting evening filled with uncle Roger’s snarky remarks in the first half of the show, followed by Ng’s trademark humour, which effortlessly blends his Malaysian-Chinese heritage with universal themes and experiences. From hilarious anecdotes about family dynamics to insightful observations on modern life, Nigel Ng’s comedic prowess has garnered him a massive following worldwide, and his India tour is expected to be no exception. The tour marks another milestone in Ng’s remarkable career, as he continues to traverse borders and connect with audiences from diverse backgrounds.
Nigel Ng rose to viral fame in mid-2020 with the introduction of his Internet alter ego, a grouchy middle-aged bloke with a strong Cantonese accent and unapologetic pride in Asian culture. The YouTube clip of Uncle Roger’s harsh but hilarious critique of videos as people prepared egg fried rice resonated with audiences in Asia and the rest of the world and his first video has since received over 37 million views.
Apart from performing his Uncle Roger sketch, Ng, who’s now based in London, also makes appearances on BBC and hosts comedy podcast Rice to Meet You with Chinese-born/Swedish-based stand-up comic Evelyn Mok aka Aunty Helen.
As a stand-up, Nigel has been nominated for the Best Newcomer Award for his sold-out show at the Edinburgh Fringe Festival in 2019 and sold out several runs throughout the UK and Europe. His TV credits include Comedy Central’s Stand Up Central and Roast Battle, BBC Two’s Mock The Week, and ITV’s Jonathan Ross Comedy Club.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
