Hindi
Blaupunkt is the sound that drives Ayushmann Khurrana
Ayushmann Khurrana, the multi-faceted actor, singer, composer has been roped in as the brand ambassador for Blaupunkt India, the Germany based leading car infotainment brand.
The brand that epitomises quality, contemporary style, innovation and superior sound, was looking for a face in India that would personify these core values.
Taking this association a step further, Blaupunkt is the official sound partner of Ayushmann’s new soft rock love ballad single “O Heeriye!’ in which he is seen using Blaupunkt’s recently launched premium headphones – Style.
“My association with Blaupunkt goes back a long way, my first music system was a Blaupunkt and to now partner with the brand, is an honour. Music is an integral part of my life and Blaupunkt’s premium sound takes the music experience to a very different level – be it in the car or at home. For me, quality and innovation play an equally important role, which is reflected in every product of the Blaupunkt range,” said Ayushmann Khurrana.
Commenting on the same, Blaupunkt India marketing head Preeti Bakshi said, “AYK and Blaupunkt are both recognised for great music, innovation, and cool style. We are very excited to partner with Ayushmann and together we will further accelerate the connect of Blaupunkt products with Indian youth and young at heart.”
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
