GECs
Bindass climbs the rating ladder with content that connects
MUMBAI: It seems content and digitisation has helped Bindass in a big way. The channel climbed the TV ratings ladder in week 46 of TAM TV ratings with 20,533 GVTs, leaving its rivals MTV and Channel [V] far behind with 14,160 and 16,576 GVTs respectively.
“Both our content as well as digitisation has helped our channel to a great extent. It has helped us reach out to our core TG which is the youth,” says Disney executive director content media networks Indrajit Ray.
Digitisation, according to Ray, has led to democratisation of channels. “Earlier there was limited penetration of channels and thus only the popular channels with better resources could reach every household. Digitisation has helped us to increase our reach,” he says.
According to the ratings provided by Bindass, the top five shows for the week in the youth space were: Yeh Hai Aashiqui (1,852 TVTs), Channel [V] Gumraah Season 3 (1,056 TVTs), Emotional Atyachaar on Bindass (882 TVTs), MTV Webbed (628 TVTs) and [V] Crazy Stupid Love (208 TVTs).
The channel has been working towards improving its GVTs for a long time now. “It is not a week’s work, but a long process. The ratings are not a result of one single promotional activity,” remarks Ray, attributing the growth in ratings to Yeh Hai Aashiqui. He also informs that the channel’s team has formulated an aggressive plan to offer more. “Currently, we have two hours of original content, we plan to increase this,” he adds.
The growing number of GVTs is an indication for the channel that brand Bindass is being accepted among newer audiences. “We believe this was largely on account of its popular mass narrative based on youth themes,” remarks Ray, who also thinks that the channel has been able to strike a chord with its audience because the content reflects the thought of today’s youth in the best way. “Our content is a reflection of what the youth feels today. Relationships, which are the most important part of any youngster’s life has been underserved,” adds Ray, emphasising that Bindaas is a platform for many youngsters to raise their concerns on issues that interests them.
Talking about the reach, Ray says, “We have a fair equitable reach in the Hindi speaking market. We are strong in the north and now have also become popular in west and central India. Our core TG is between 15-24 years, but we do not restrict our programming to this age group. Our shows also cater to older people.”
Bindass, for Ray, is a channel that brings to the fore issues that are brushed under the carpet. “We do not sensationalise but reflect the truth,” he says with hope that the channel will continue to be on the growth trajectory.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
