e-commerce
bigbasket delivers love with quick Valentine’s week collection
Mumbai: bigbasket, a TATA enterprise, unveils its exclusive Valentine’s week collection, now available on its quick delivery platform, bigbasket now. Crafted to infuse romance into homes across the country, this curated selection offers everything needed to create unforgettable moments with loved ones.
The Valentine’s week collection features five enchanting themes, each crafted to cater to different facets of expressing love:
1 Roses & more: Infuse your space with the timeless elegance of roses. Whether you prefer fresh blooms or everlasting artificial roses, bigbasket now has a stunning array of options to sweep your beloved off their feet.
2 Propose your love: Celebrate Propose Day in style with a range of charming gifts perfect for popping the question. From adorable teddy bears, heart shaped cushions to heartfelt greeting cards, bigbasket now has everything you need to make your proposal unforgettable.
3 Chocolate kisses: Indulge in the sweetest symbol of love with heart-shaped chocolate gift boxes and a delectable assortment of chocolates. Share the love and savor every moment with irresistible chocolate treats.
4 Glam up for the day: Get ready to dazzle with bigbasket now’s selection of makeup, skincare, and grooming products. Whether you’re planning a romantic dinner date or a cozy night in, these beauty essentials will help you look and feel your best.
5 Valentine’s at home: Create an enchanting atmosphere at home with romantic decor, delicious snacks, and indulgent treats. From scented candles to heart-shaped balloons, bigbasket now has everything you need to transform your space into a haven of love.
Speaking about this, bigbasket chief buying and merchandising officer Seshu Kumar said, ” With bigbasket now’s quick delivery service, our aim is to provide convenience and savings for our customers, making it easier for them to create memorable moments with their loved ones. We understand the value of time and the importance of quality experiences, which is why we strive to ensure swift delivery of top-quality products right to their doorstep, enriching their celebrations and saving them both time and effort.”
Drawing inspiration from past successes and industry trends, bigbasket now’s Valentine’s week collection promises to captivate hearts and ignite the spirit of romance. With a diverse range of products catering to every preference and budget, bigbasket now is your one-stop destination for all things love this Valentine’s Day, with prices ranging from Rs 48 to Rs 529.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
