GECs
Big Magic launches three new shows this September
MUMBAI: Big Magic, the flagship general entertainment channel from the Reliance Broadcast Network stable, has announced a slew of new shows.
The launches will include two fiction shows Raavi, Maahi Sagar and a comedy show titled Nadaaniyaan. Each of the shows have been designed on the basis of audience penchants while offering advertisers multiple opportunities to engage with audiences.
Reliance Broadcast Network business head – language TV Sunil Kumaran said, “The shows are designed to appeal to the sensibilities of the modern day audiences across HSM. We developed these concepts basis extensive research and tested them thoroughly. The Channel promises to offer a complete entertainment package.”
Targeted at the 15-35 year old SEC ABC females and males, across HSM, the shows promise to resonate excellently with the progressive modern day audiences. The shows have been crafted post in-depth research undertaken with focus groups, by an expert agency across key markets. Each program showcases the progressive thoughts of emerging India and the fabric and tonality of the shows are designed accordingly.
The shows will be marketed through a multi-media campaign with effective use of television, print, out of home and digital. The marketing campaign is focused on innovations as it will help in creating the required noise in the markets and also establish the shows.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
