Hindi
Besharam fails to cash in on holiday release, Grand Masti marches on
The unanimous bad reports and a crude attempt at creating comedy add to the woes of Besharam as the decision to release it on a Wednesday to cash in on a national holiday also backfired; Ranbir Kapoor still lacks the command over the box office, enough to carry off two working days after a national holiday till the weekend. Those involved hoped for an opening day bonanza of Rs 30 crore while the trade expected it to be around Rs 24/25 crore on the pre-release buzz.
However, as the reports after the first show filtered out, the film faced a drop on the very first day in the evening and night shows with the day fetching just about Rs 18.5 crore. Thereafter, the slide was drastic as day two dropped to Rs 6 crore and day three to Rs 5.5 crore. Thus, while the film recorded Rs 30.5 crore for the first three days, the collections for its first five days are Rs 42.5 crore.
Warning 3D/2D has collected Rs 3.2 crore in its first week.
The Lunch Box sustained very well and added Rs 7.6 crore for its second week to take its two week tally to Rs 17.85 crore.
Phata Poster Nikhla Hero has collected Rs 6.25 crore in its second week to take its two week total to Rs 34.75 crore.
Grand Masti turns out to be the surprise packet of the year holding well even in its third week by collecting Rs 7.2 crore in its third week and taking its three week total to Rs 89.8 crore.
Shuddh Desi Romance collected Rs 40 lakh in its fourth week thus taking its four week tally to Rs 46.85 crore.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
