News Headline
BARC week 42: Sony Max is No. 1 Hindi movie channel; Movies Now maintains lead
MUMBAI: Multi Screen Media’s (MSM) Hindi movies and special events channel Sony Max, which was in the third position last week, has jumped up to the numero uno position in the Hindi movie channels genre in week 42 according to Broadcast Audience Research Council (BARC) all India (U+R) data.
On the other hand, Star Gold, which was the top most channel last week riding on the Bajrangi Bhajaan world television premiere wave, went down to the third position in week 42.
Sony Max grabbed the first position with 475731 (000Sums) in the genre followed by Zee Cinema on the second slot with 401903 (000Sums) and Star Gold on third position with 380275 (000Sums). Movies OK stood in the fourth spot with 226309 (000Sums), whereas &Pictures was in the fifth position with 177187 (000Sums).
In the English movies genre, Movies Now continued to lead the genre with 2700 (000Sums) followed by Sony Pix on the second spot with 1783 (000Sums) and Star Movies on third berth with 1775 (000Sums). Zee Studio was on fourth spot with 1686 (000Sums), whereas HBO occupied the fifth position with 1612 (000Sums).
