News Broadcasting
Avanish Kumar takes charge of government digital business at NDTV
NEW DELHI: NDTV has named Avanish Kumar as head of digital business (government), tasking him with leading its engagement with ministries, departments, PSUs and state bodies at a time when government advertising and campaigns are becoming increasingly digital.
Kumar joins from the India Today group, where he spent more than two years as chief manager of government business. There he managed the Business Today “Multiverse” – spanning the magazine, businesstoday.in and BTTV – with a sharp focus on monetising digital assets, building state and central government associations, and positioning the brand as media partner for investor summits and public events. He also worked directly with political parties to craft campaign solutions across platforms.
Before India Today, Kumar was head of media marketing at Bharat Prakashan, publisher of Organiser and Panchjanya, where he managed pan-India teams and drove digital and content-marketing strategies for clients. He earlier served as business head at Flame Advertising, handling PSU and BFSI accounts, and was instrumental in developing government activations across radio, print, digital and cinema.
Kumar cut his teeth in the private-sector media houses. At Hindustan Times, he generated advertising revenue across print, digital and radio while monetising flagship events such as the Hindustan Times Leadership Summit, Mint Energy Conclave and HT Palate Festival. At The Hindu, he focused on government features, supplements and sponsorship deals, working with ministries on campaigns such as “Incredible India”. His early years were spent at Nava Bharat, liaising with ministries and advertising agencies for media plans.
Across these roles, Kumar has built a reputation as a government-business specialist with deep relationships across ministries, state information departments, investment boards and advertising agencies. His skill set blends digital marketing, media sales and event monetisation – areas critical for broadcasters and publishers as government spending increasingly shifts from print to online.
At NDTV, Kumar’s brief is clear: maximise public-sector partnerships, align with government communication priorities, and grow digital revenues. His appointment comes as NDTV, part of the Adani group, looks to strengthen its foothold in digital news while navigating a fiercely competitive and politically sensitive landscape.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
