DTH
An Ode to Entertainment: Tata Sky’s #WorldTelevisionDay Campaign
MUMBAI: Chimp&z Inc in conjunction with Griffin Pictures rolled out a video recreating the magic of the golden era of television in sand-art. The #TumseHumareTaarJudeHai campaign video served the brand purpose of Tata Sky on the occasion of World Television Day. The video garnered a total view of 2.9M in just one day on Facebook and YouTube and still counting.
The video created by Griffin Pictures aims to highlight Tata Sky’s contribution to the evolution of the television industry as a service provider. Each frame created in the video depicts a symbolic phase in the timeline of Indian television. It starts from a box television set, highlighting the golden era and time-travels to the recent flat-screen television attached with a Tata Sky set-top box. The picturesque sand-art takes us back to the Mahabharata days, journeying through the soap-opera period and concludes with ISRO’s most recent achievement of launching Chandrayaan2 into space.
Griffin Pictures is the in-house production house of Chimp&z Inc. It creates cinematic content that caters to the advertising and marketing requirements of brands.
Commenting on the World TV Day campaign, Chimp&z Inc CEO & Co-founder Angad Singh Manchanda said, “This day is significant for Tata Sky as a fore-runner in the television industry. We wanted to do something out-of-the-box to mark this day for our partner brand in collaboration with Griffin Pictures. Sand art was the perfect option to depict change and transition and make the audience recall the many milestones in television history."
Manoranjan ki baat hai, kissa kuch khaas hai. Iss World Television Day par, Tata Sky laya hai yaadon se bhari ek kahaani, khud television ki zubaani. Kyunki #TumseHumareTaarJudeHai.#WorldTelevisionDay #WorldTelevisionDay2019 pic.twitter.com/Tajkvihivk
— Tata Sky (@TataSky) November 21, 2019
https://www.facebook.com/watch/?v=2410498262522182
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
