iWorld
Amazon seals Rajini film deal; dares Netflix, hikes sellers’ commissions
MUMBAI: Amazon India has signed a content agreement with the Tamil Nadu-based V Creations. The alliance has been negotiated at a time when Amazon is all set to launch Prime Video India, competing with Netflix streaming and Star India’s Hotstar.
Amazon is bringing the cheapest VOD subscription service in India with Amazon Prime, which comes with a complementary Amazon Prime Video subscription.
Amazon has been focusing on the two most popular categories in India, that is, sports and of course Bollywood, Mint reported. With this alliance, Prime would have exclusive subscription streaming rights for two of Tamil Nadu’s highest grossing films — Rajnikanth’s Kabali and Theri, a crime drama released earlier this year. Amazon India recently launched its global Prime membership programme, offering fastest product deliveries for an initial fixed price of Rs 499 a year.
The largest global online retailer Amazon has signed the long-term content partnership with the film production company V Creations when the former is gearing up for launching of its Prime online television service in India which is dubbed as a leading market for entertainment.
In the UK and the US, Amazon Prime Video is available for $8.99 a month. Now, it is bringing the same service in India for as low as $15 a year. This significantly dents Netflix India regardless of content availability since the subscription price difference is vast.
As part of its localization efforts, Amazon has been signing content rights in India. Recently, it teamed up with Karan Johar’s Dharma Productions.
Amazon meanwhile has hiked the sellers’ commission in categories such as electronics, while reducing it in others such as large appliances, after a festive season confrontation with its competitor Flipkart. Amazon at present has over 120,000 sellers on its platform in India.
Amazon, Snapdeal and Flipkart operate as marketplaces charging fees and other charges for connecting customers with third-party sellers.
iWorld
Master app launches exclusive cricket series for IPL
Eloelo platform teams with Tanay Tiwari for Cricket Stories and 200 plus match analysis in IPL
MUMBAI: Master has just bowled a perfect yorker at cricket fans this IPL turning match days into bite-sized masterclasses of inspiration. Eloelo Group’s popular microlearning and infotainment app has expanded its content slate with exclusive cricket programming. It has teamed up with leading content creator and sports presenter Tanay Tiwari to launch the special series “Cricket Stories With Tanay”, alongside a dedicated cricket section featuring over 200 content pieces on daily match analysis, news and updates produced by a team of sports experts and creators.
The new series offers a deep dive into previously unheard inspirational tales from the world of cricket from the history and personal journeys of iconic players to remarkable stories of courage and motivation. The opening episode explores untold stories from Sachin Tendulkar’s life and his role as mentor to many young cricketers. The second episode spotlights Yuvraj Singh’s mentoring influence on stars such as Rishabh Pant, Abhishek Sharma and Shubman Gill.
Master already hosts more than 2,000 courses on subjects ranging from banking and finance to devotion and Indian history, making it one of the top 10 most downloaded apps in India on Google’s Android Play Store. The fresh cricket focus is designed to engage its fast-growing audience of curious learners during the high-energy IPL season.
In the coming months, Master will expand into newer languages and introduce additional courses and features, enabling Bharat users to learn on-the-go in their own language and at their own pace.
From Tendulkar’s masterclass moments to Yuvraj’s legacy of guidance, the app is transforming cricket into quick, compelling wisdom. With boundaries being hit on the field and stories being served on screen, Master is proving that the best way to enjoy the IPL is with a side of real-life inspiration, all in the palm of your hand.
