New offering traces its dairy heritage to Uthukuli, with butter slow-cooked for 3.5 hours
New premium identity debuts in Assam ahead of phased rollout across four key markets
New Tamil GEC blends global formats, marquee talent and everyday Tamil culture
Talented campaign turns the ‘Poo Potta Border Biscuit’ eating habit into a debate
Centenary TVC traces India’s changing eras through a cup of Narasu’s coffee
