iWorld
Amazon miniTV unveils the quirky trailer of its upcoming series Namacool
Mumbai: Amazon miniTV has unveiled the highly anticipated trailer of its upcoming comedy-drama series, Namacool. Set in Lucknow, the trailer features two inseparable friends, Mayank and Piyush who are far from royal and yearn for fame as they enter their second year of college. The duo finds themselves in a series of hilarious misfortunes that sets off a journey of comedy, romance, and crime as they attempt to unfold the true definition of manhood. Directed by Ritam Shrivastava and written by Shantanu Srivastava, this seven-episode series features Hina Khan, Abhinav Sharma, Aaron Koul, Abhishek Bajaj, Anushka Kaushik, Faisal Malik, and Aadil Khan in pivotal roles. This comedy drama is produced by Reliance Entertainment Studios.
Namacool follows the lives of Mayank and Piyush as they uncover the true essence of manhood. Fate leads them to stumble upon new friends, foes, and love interests that set their lives spiralling into a world of confusion, comedy, and drama. Packed with enthralling twists and turns, viewers will be on the edge of their seats as the story of this laugh riot unfolds upon them.
Sharing his thoughts on the upcoming series, Amazon miniTV head of content Amogh Dusad said, “Namacool aims to have a refreshing take on the comedy-drama genre through its quirky storytelling. It’s a story that will resonate strongly with audiences in the Hindi heartland through its dialogues, screenplay and much more. We’re certain that it will strike a chord with viewers who will definitely want more!”
Expressing her excitement about portraying the charming and enigmatic Rubiya, Hina Khan shared, “As an artist, collaborating with Amazon miniTV for the first time has been an exhilarating experience. Working on Namacool has been nothing short of amazing, and I’m truly delighted to be a part of such a fantastic project. It’s a quintessential comedy-drama, a laughter riot that will surely etch a special place in the hearts of audiences nationwide. I can’t wait for them to join us on this entertaining ride that will leave them in splits.”
“Being a part of Namacool has been like stepping into a world where every moment is a blend of comedy, chaos, and honest heartfelt moments. Portraying the character of Mayank has been a journey of self-discovery, where I’ve explored the highs and lows of friendship, love, and the hilarious mishaps that shape us. Working on this project with Amazon miniTV and an extremely talented cast and crew has been a wonderful experience, and I’m thrilled to invite viewers to embark on this journey with us.” shared Abhinav Sharma, who is essaying the role of Mayank in the series.
Namacool will premiere on 17 May exclusively on Amazon miniTV.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
