iWorld
ALTBalaji welcomes Pammi Aunty & family
MUMBAI: OTT platform ALTBalaji is bringing a hilarious new show with Pammi Aunty to its viewers. The digital show will showcase celebrated Pammi Aunty aka Ssumier Pasricha and her maddening dysfunctional family. The highlight of the yet to be named show is the fact that all the characters are played by Ssumier Pasricha himself.
The entertainment dose of ALTBalaji’s new show is manifold as it is a riotous extension of Pammi Aunty; where audience gets to meet her larger than life funny family as well. Her America-returned son Timmi, fireball draped maid Shanti Shole and one amusing neighbour Kishori Lal will add zest to the antics of Pammi Aunty. After launching the stand-up comedy playlist, ALTBalaji is enduring the tradition of bringing laughter to its viewers with this show. The character of Pammi Aunty is loved and the videos are shared endlessly on social media; her funny anecdotes on life and people has been a source of enjoyment for the masses.
Speaking on the show, Ssumier Pasricha said, “The most exciting part is that I get to enact four characters in one show, it is once in a lifetime opportunity for any actor. The entire show is Ekta’s vision and it was her idea for me to play multiple roles. It would be interesting for viewers to see hysterical relationship dynamics between the members of this family.”
ALTBalaji is available in 75 countries and promises to offer 250+ hours of original, exclusive content to its subscribers. It has watch time of more than 100 million minutes so far. The app had over three million downloads across iOS and Android users and was recently the No.3 top grossing iTune app in the entertainment section in India.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
