iWorld
Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song
Mumbai: Wynk Music, India’s number one music streaming app by downloads and daily active users, today launched “The Last of The Beatles” campaign dedicated to the release of the final Beatles song – ‘Now and Then’.
The campaign is a heartfelt tribute to the iconic British rock band and features a page dedicated to the band on Wynk Music. Wynk has also curated a Beatles’ playlists with their 70s rock music playlists which are also available with exclusive HelloTunes for fans.
The campaign will be live for 15 days and will offer a rich mosaic of content and music that pays homage to the band’s legacy.
Campaign Highlights:
1. Rediscovering the Beatles
A specially curated content from The Beatles’ extensive discography where fans can immerse themselves in the timeless classics that have defined generations and experience the magic of John, Paul, George, and Ringo.
2. The Golden Era of 70s Rock
A collection of handpicked 70s rock playlists that will transport music enthusiasts back to a time when rock ‘n’ roll ruled the airwaves.
3. Showcasing HelloTunes
Exclusive HelloTunes of The Beatles’ music: Subscribers can set these tunes as their caller tunes and relish the melodies of this legendary band.
4. Engaging Content
Music lovers can engage with their favourite band on social media with interesting trivia, song lyric carousels, and other captivating content related to The Beatles. Fans can dive into the world of the band’s history, music, and more, to fully immerse themselves in the celebration.
For more information on the campaign and to join the celebration, click on the below links:
Check The Beatles page on Wynk here: https://open.wynk.in/s1(accessible on mobile only)
The Beatles playlist: https://open.wynk.in/s2
HelloTunes for The Beatles: https://open.wynk.in/s3
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
