iWorld
McCartney hits the right note with Man on the Run
MUMBAI: He may have left The Beatles behind, but Paul McCartney never missed a beat. Man on the Run, a new documentary streaming globally on Prime Video from 25 February, takes audiences on a front-row journey through McCartney’s life after the world’s most famous band split up.
Directed by Academy Award-winner Morgan Neville, the film charts McCartney’s creative rebirth alongside his wife Linda, as the two form Wings and redefine what it means to start again under the glare of fame. Packed with never-before-seen footage and rare archival treasures, the documentary offers an intimate glimpse at the man behind the music, facing both artistic challenges and personal triumphs.
Produced by Tremolo in association with MPL and Polygram Entertainment, Man on the Run will first hit select cinemas before landing on Prime Video in more than 240 countries and territories.
But that’s not all, the film headlines a larger partnership between McCartney, Universal Music Group, and Amazon, set to roll out over the coming year. Fans can look forward to exclusive music releases, limited-edition merchandise drops, and even McCartney’s own commentary on Amazon Music.
The collaboration also coincides with the November release of Wings: The Story of a Band on the Run, his companion book, and Wings, a self-titled definitive music collection arriving on vinyl and streaming platforms. Add to that his upcoming Got Back tour across North America, and it’s clear Sir Paul’s still flying high.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
