DTH
Airtel Digital and LG tie up, redefine home entertainment
MUMBAI: Popular brands are coming together to share a symbiotic relationship.
Airtel Digital TV, the DTH arm of Bharti Airtel, and LG Electronics India have announced an exclusive partnership to redefine home entertainment experience by bringing the best of online and satellite TV content to customers.
Valid till 31 October, 2017 in select cities, on purchase of a new Internet TV along with the LG panel TV, customers can enjoy benefits of up to 25 per cent.
Customers purchasing 43-inch and above LG UHD or OLED panel TV, will now be able to add to their ultra high-definition TV experience with Airtel Internet TV – India’s first 4K hybrid STB that offers online content plus over 500 TV channels.
Airtel ‘Internet TV’ comes with inbuilt-Wi-Fi receiver, Bluetooth based remote control and is integrated with Google voice search feature. Customers can discover their favourite content by simply speaking into the remote and choose from a variety of content sources.
Airtel ‘Internet TV’ STB enables live TV shows to be paused, recorded or even rewind on connected USB-drive (external HDD). Internet TV supports many digital output ports for consumers to enjoy Dolby ATMOS experience. Inbuilt Bluetooth allows users to connect their speakers or Bluetooth headsets for best-in-class experience.
Airtel Internet TV requires a broadband or a 4G hotspot connection with a minimum recommended speed of 4 Mbps. Airtel Internet TV customers can also get additional 25GB with their Airtel Broadband plans via MyAirtel App.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
