News Broadcasting
AI meets news: India Today leads the way
MUMBAI: When it comes to news, India Today is taking a deeper dive. The media giant has become the first in the APAC region to launch Taboola’s Deeperdive, a Gen AI answer engine designed to bring instant, trustworthy answers straight to readers on its own sites.
Deeperdive taps into decades of India Today’s rich editorial content, allowing readers to ask questions on anything from election analysis to trending stories, and get AI-powered answers sourced from trusted journalists. The engine even suggests related queries, keeping users engaged longer and exploring more of the site.
“Pioneering journalism means being future-ready,” said India Today Group vice chairperson and executive editor-in-chief Kalli Purie. “With Deeperdive, we’re offering richer experiences, staying connected to our readers, and unlocking new AI-powered frontiers of engagement and monetisation.”
Taboola CEO and founder Adam Singolda added, “India Today is a must-visit destination for news and analysis. Deeperdive lets them join the Gen AI revolution on their own terms, delivering trusted answers while opening search-like advertising opportunities.”
Built to understand the “pulse of the internet,” Deeperdive analyses trends from over 600 million daily users across 9,000 publishers. Unlike traditional AI engines, it uses real-time data to deliver timely, contextual insights, ensuring readers get answers that matter, right when they need them.
For publishers, this means longer reader engagement, more site exploration, and high-intent ad revenue within their own environments, all while maintaining a seamless, intuitive experience.
With 50 years of journalistic excellence and a digital presence spanning Aaj Tak, Business Today, and The Lallantop, India Today is leveraging AI not just to keep pace with change, but to lead it, showing that when it comes to content, the future is very much now.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
