News Broadcasting
AI meets news: India Today leads the way
MUMBAI: When it comes to news, India Today is taking a deeper dive. The media giant has become the first in the APAC region to launch Taboola’s Deeperdive, a Gen AI answer engine designed to bring instant, trustworthy answers straight to readers on its own sites.
Deeperdive taps into decades of India Today’s rich editorial content, allowing readers to ask questions on anything from election analysis to trending stories, and get AI-powered answers sourced from trusted journalists. The engine even suggests related queries, keeping users engaged longer and exploring more of the site.
“Pioneering journalism means being future-ready,” said India Today Group vice chairperson and executive editor-in-chief Kalli Purie. “With Deeperdive, we’re offering richer experiences, staying connected to our readers, and unlocking new AI-powered frontiers of engagement and monetisation.”
Taboola CEO and founder Adam Singolda added, “India Today is a must-visit destination for news and analysis. Deeperdive lets them join the Gen AI revolution on their own terms, delivering trusted answers while opening search-like advertising opportunities.”
Built to understand the “pulse of the internet,” Deeperdive analyses trends from over 600 million daily users across 9,000 publishers. Unlike traditional AI engines, it uses real-time data to deliver timely, contextual insights, ensuring readers get answers that matter, right when they need them.
For publishers, this means longer reader engagement, more site exploration, and high-intent ad revenue within their own environments, all while maintaining a seamless, intuitive experience.
With 50 years of journalistic excellence and a digital presence spanning Aaj Tak, Business Today, and The Lallantop, India Today is leveraging AI not just to keep pace with change, but to lead it, showing that when it comes to content, the future is very much now.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
