MAM
Taboola’s DeeperDive nears 7 million users, expands across global markets
GenAI answer engine boosts engagement as publishers adopt interactive discovery
MUMBAI: Taboola says its generative AI answer engine, DeeperDive, is gaining rapid traction, reaching nearly seven million monthly active users within eight months of launch.
The tool, which integrates directly into publisher websites, is designed to turn traditional articles into interactive experiences. It allows readers to ask questions, explore related topics and dive deeper into stories using trusted editorial content.
DeeperDive is already live across major publishers including Gannett | USA Today Network, India Today and BuzzFeed Asia, reflecting growing interest in AI-powered discovery across the open web.
Taboola says user engagement is notably higher than traditional browsing patterns. Around one in six readers on participating sites are actively interacting with DeeperDive, a sharp jump from historically low recirculation rates. Once inside the experience, users are also more likely to continue reading, with article engagement rates rising to roughly 20 percent.
The platform is also proving valuable for editorial teams. Through its dashboard, publishers can access millions of reader questions each month, offering a real-time view of audience curiosity. In some cases, these queries exceed 10 million monthly, helping shape coverage and homepage priorities.
Popular topics range from politics and sport to entertainment, finance and shopping, with nearly half of all questions tied to events from the past 24 hours. This points to a growing appetite for real-time, contextual exploration rather than passive reading.
Building on this momentum, Taboola is expanding DeeperDive globally with support for six additional languages, including French, German, Hebrew, Japanese, Korean and Spanish. New publishing partners such as Ouest France, El Nacional and Ynet are part of this rollout.
Taboola CEO Adam Singolda said, “Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations and discover trusted content in entirely new ways.”
He added that the product is shaping up to be a major player in the evolving AI landscape, particularly in the ad-supported model. “With DeeperDive, we have the opportunity to build the largest ad-supported LLM for the open web, free for publishers and free for users. At the same time, we are creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers.”
As AI continues to reshape how audiences consume content, Taboola is betting that discovery rooted in trusted sources and community-driven exploration will stand out. If early numbers are any indication, DeeperDive is already turning curiosity into deeper clicks.
Brands
NDTV FY26 loss widens to Rs 323 crore, revenue rises
Q4 loss at Rs 98 crore; FY revenue climbs to Rs 540 crore
MUMBAI: NDTV’s numbers tell a tale where the top line is tuning up but the bottom line is still off-key. New Delhi Television Ltd reported a wider consolidated net loss of Rs 323 crore for FY2025–26, compared to a loss of Rs 218 crore in the previous year, even as revenue showed a steady uptick. Total income for the year rose to Rs 540 crore, up from Rs 472 crore in FY25, driven by higher revenue from operations at Rs 528 crore versus Rs 465 crore a year earlier. However, rising costs across production, marketing and employee expenses weighed heavily on profitability.
For the March quarter, the company posted a net loss of Rs 98.6 crore, compared to Rs 61.9 crore in the same period last year. Quarterly revenue stood at Rs 150.5 crore, up from Rs 128.2 crore year-on-year.
Expenses continued to outpace income. Full-year consolidated expenses surged to Rs 855 crore from Rs 689 crore, led by production costs of Rs 251 crore, employee expenses of Rs 185 crore and marketing spends of Rs 243 crore.
Loss before tax for FY26 came in at Rs 320.7 crore, widening from Rs 217.1 crore in FY25, underscoring persistent margin pressure despite revenue growth.
On the balance sheet front, total assets stood at Rs 704 crore at the end of March 2026, while borrowings both current and non-current remained significant, reflecting ongoing capital and operational requirements.
Cash flow trends offered a mixed picture. While financing activities generated Rs 283.6 crore during the year, operating cash outflows remained substantial at Rs 257.9 crore, highlighting continued strain in core operations.
The performance suggests that while NDTV is managing to grow its revenue base, the cost of keeping the broadcast running and expanding continues to outweigh the gains. In a business where eyeballs are everything, profitability, for now, remains a work in progress.
