ITV News
Paroma Dayal joins dentsu as VP, sports, e-sports, gaming & live experiences
Senior leader to steer brand partnerships and live experiences in fast-evolving space
MUMBAI: Paroma Dayal has taken on a new role at dentsu as vice president for sports, e-sports, gaming and live experiences, signalling the agency network’s sharpened focus on high-growth content ecosystems.
In her new position, Dayal will lead strategic expansion across sports and gaming, working at the intersection of brand partnerships, live experiences and integrated marketing solutions. The mandate reflects a broader industry shift where fandom, content and commerce increasingly converge.
Dayal brings over 15 years of experience spanning digital platforms, broadcast networks and advertising sales. Most recently, she served as senior client partner for APAC at Quora, where she worked on business strategy and client growth across the region.
Before that, she was associate director at MX Player, overseeing monetisation and brand solutions for MX Player and MX Takatak. Her earlier stint at Viacom18 Media Private Limited saw her rise to senior manager and group head north for ad sales and brand solutions across youth, music and English entertainment channels.
She also held roles at Viacom, managing advertising sales for brands such as MTV, VH1 and Comedy Central, and began her career with stints at Star India Pvt Ltd, India Today and NDTV.
Academically, Dayal completed an executive MBA from UCLA Anderson School of Management in 2024, adding formal training in brand management and digital marketing to her hands-on industry experience. She is also a graduate of Jesus and Mary College in New Delhi.
Her appointment comes at a time when brands are doubling down on sports and gaming as cultural touchpoints, not just media channels. With Dayal at the helm, dentsu appears set to play a more active role in shaping how brands show up in these fast-moving arenas.
ITV News
DSM Fresh Foods wins CII IPO Trailblazer 2025 recognition
Zappfresh honoured at CII Unicorn Summit 2026 for governance and growth
MUMBAI: From farm-fresh cuts to boardroom credibility, Zappfresh is clearly slicing its way into the big league. DSM Fresh Foods Limited, which operates Zappfresh, has been recognised as an “IPO Trailblazer 2025” at the CII Unicorn Summit 2026, an initiative by the Confederation of Indian Industry to spotlight high-growth companies demonstrating strong governance and long-term value creation. The recognition was awarded at a ceremony held at the Taj Mahal Hotel, attended by industry leaders, policymakers and business stakeholders. The honour was accepted by Prreya Manchanda, Director at DSM Fresh Foods.
The award category highlights startups and growth-stage firms that are not just scaling fast but are also building robust, compliant and future-ready businesses. For DSM Fresh Foods, it signals growing institutional confidence in its operating model within the fresh and processed food segment.
The company has been expanding its footprint through a customer-focused approach, strengthening quality-led operations and building an omni-channel distribution network to reach consumers more efficiently.
The recognition comes at a time when companies in the food-tech and fresh produce space are increasingly being evaluated not just on growth, but on governance standards and sustainability of operations key factors for any future public market journey.
For DSM Fresh Foods, the nod from CII adds another layer to its growth story, positioning it as a business that is not only scaling up but also shaping up for the long run.
