Kids
After Delhi and Mumbai, Hungamathon to hit Kolkata
MUMBAI: After a foot thumping response to the Mumbai and Delhi Hungamathons, Hungama TV now brings the ‘Only-For-Kids’ run to Kolkata. The Hungamathon will be held on 19 February near the Victoria Memorial.
“Over 20000 kids ran in the Mumbai and Delhi Hungamathon, bringing the event to Kolkata was a logical extension as it happens to be a strong viewership market for us. We feel that the response from the kids in Kolkata will be overwhelming,” said UTV senior vice president marketing and corporate communications Siddharth Roy Kapur.
As in Mumbai and Delhi, the run has been divided into two age categories – Masters for 8 to 12 year olds. Olds and Blasters for 13 to 15 year olds. While the Masters would run a distance of 2.5 kms, the Blasters would burn the 4 km track.
The winners will be awarded with a citation and a medal and would also earn points for their school. The school with the maximum number of points across the above categories will win the Inter-school ‘Hungamathon’ rolling trophy.
To add colour to the event, special prizes would be handed out to kids who land up in the most outlandish and whacky outfits. Kids will also have the opportunity to meet their favorite Hungama TV characters and interact with them. A celebrity flag-off, interactive game stalls and live performances would be the other highlights of the event.
An intensive school contact program covering 100 schools has rolled out in the city to encourage not just the students but also the principals and Physical Training (PT) teachers to nominate their best students to compete for the interschool trophy. Application forms would also be available online on www.hungamatv.com.
A mass media campaign spanning print, radio and on-ground would be rolled out in the next few days.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
