Film Production
Abundantia writes a new script with AI in the director’s chair
MUMBAI: Lights, camera, algorithm! Storytelling just got a digital co-writer as Vikram Malhotra’s Abundantia Entertainment takes a bold leap into the future with its brand-new division Abundantia aiON, dedicated to creating and producing stories powered by artificial intelligence.
With a mission as cinematic as its name, aiON is built on one simple but stirring philosophy “Human First. AI Empowered.” The idea? To prove that technology can fuel imagination, not flatten it. The new division aims to bring together the best of human creativity and machine intelligence to craft films, series, characters and universes that stretch beyond traditional boundaries.
“AI isn’t here to replace creativity, it’s here to magnify it,” says Abundantia Entertainment founder and CEO Vikram Malhotra “We want storytellers to think beyond the possible and tell stories that are emotionally richer, visually bolder, and globally relevant. We see AI as the ultimate collaborator, a force multiplier for human imagination.”
Abundantia aiON will harness cutting-edge AI tools across ideation, world-building, visual development and production, working hand-in-hand with top tech platforms and creative talent. But at its core, the division remains committed to human authorship every story will begin with a human creator, a distinct voice and an original point of view.
The new wing also aims to create opportunities for talent, not replace them. Writers, artists and filmmakers will be upskilled in next-generation storytelling, learning to use AI as a creative accelerator rather than competition.
The announcement follows Abundantia’s recent partnership with Collective Artists Network to produce Chiranjeevi Hanuman – The Eternal, touted as India’s first Made-In-AI feature film, set for theatrical release in 2026. The new film is already making waves for its audacious ambition to blend mythology, emotion and machine learning in one frame.
And this is just the beginning. The studio is gearing up to announce aiON’s first slate of projects soon, promising a lineup that fuses cutting-edge innovation with cinematic soul.
The move adds another chapter to Abundantia’s growing repertoire of daring originals, which includes upcoming titles like Subedaar, an action drama directed by Suresh Triveni and starring Anil Kapoor; Daldal, an Amazon Original led by Bhumi Pednekar; an untitled comedy headlined by Madhuri Dixit, Triptii Dimri, Dharna Durga and Ravi Kishan; and a business drama directed by Hansal Mehta.
For a studio known for redefining Indian storytelling, aiON marks a new age of cinematic creation where art meets algorithm, and every story begins with a spark of human imagination, amplified by a pulse of artificial intelligence.
Because in Abundantia’s next act, it’s not man versus machine, it’s man plus machine.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
