News Broadcasting
Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views
Mumbai: Aaj Tak’s recent social campaign, “Mera Swabhimaan,” received over one million views across all platforms on the first day of its release.
The interactive campaign, in collaboration with Lux Cozi, was officially launched on 3 October during prime time on Aaj Tak, urging viewers to submit their entries, and was flooded with over 2,50,000 submissions from people against being mistreated.
According to Aaj Tak, these are the most active participants any televised campaign has ever seen in such a short period of time.
The momentum grew even stronger after recording over 35,000 tweets on the microblogging platform Twitter in less than two hours.
Many celebrities and influencers, including well-known actor Rajpal Yadav, joined forces with the “Mera Swabhimaan” campaign to support the working class.
The massive response to the “Mera Swabhimaan” demonstrates how serious the problem of ill-treatment of the working class is and how deeply affected this group of people is.
“The campaign struck a chord at an emotional level with the blue-collar workers and a few sensitive and sensible sections of our society. Aaj Tak’s well-planned, well-timed and well-executed initiative once again has proved the leading Hindi news channel’s determination to not only broadcast journalism but also to spotlight and curb social malaises,” the channel said.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
