Weekday programming from 5:55 pm to 9:55 pm features four flagship news shows
Aaj Tak has slipped to the fourth spot in the viewership statistics.
33 per cent indexed growth in ad volumes was observed in the news genre.
The campaign was officially launched on 3 October during prime time on Aaj Tak.
CNN-News18 has a market share of 33.4 per cent.
