Board also names Prathistha Dobhal as senior management personnel
With 500M views and star drama, Amazon MX Player show becomes talk of India.
First-of-its-kind OTT–TV tie-up takes hit reality show from mobile screens to living rooms
With 2.3x reach, 2.4x watch-time and peak views doubled, Bigg Boss 19 rules screens.
The campaign was officially launched on 3 October during prime time on Aaj Tak.
