Music and Youth
9XM innovates with on-ground standup comedy show Laughter Shots
MUMBAI: Venturing into a new area of content creation, music channel 9XM has launched a new on-ground standup comedy show called Laughter Shots. The first show with the comedian group ‘Improv Comedy,’ was held on 4 October, 2015 at The Little Door, Mumbai at 8 pm.
This is the first time that 9XM experimented with an on-ground comedy event, where standup comedians got people high on laughter whilst getting drunk themselves on shots.
What’s more, the channel also has plans to hold six more shows across Mumbai till January, 2016. Plans are also afoot to take the property to other cities like Pune, Bangalore and Delhi.
Laughter Shots featured the city’s comic talent trying to find the audience’s funny side, one shot at a time. It indeed was a radical step that changed the way comedy is delivered.
While the channel has until now focused on Bollywood music interspersed with animated characters like Bheegi Billi, Badshah Bhai etc, with this new on-ground initiative, 9XM is forging towards comedy.
Speaking to Indiantelevision.com, 9XM vice president marketing Kapil Sharma says, “It was our first initiative towards such an event and thus we expect engagement of more people by promoting it via social media and to 100 – 200 people through the on-ground show.”
Sharma says that the first event witnessed a packed house with over 120 – 150 people turning up for the event at The Little Door in Mumbai.
Since it was a premature experimentation, the show was not broadcast on the channel. Instead the venture tasted success by targeting people through digital media. Word of mouth was also a key element for the endeavour.
Sharma informs, “Building audience, connecting with viewers and creating high quality content being the prime focus of 9XM, selective moments from the on-ground show will be captured and uploaded on 9XM’s digital and social media accounts on platforms like YouTube, Facebook, Twitter and Linkedin amongst others.”
9XM has a community of eight million people across various social media platforms and will be pushing Laughter Shots to their entire fan base online.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
