iWorld
420TV VoD to showcase ‘wonders of weed,’ Cannabis to be $44bn industry
MUMBAI: Recognizing the increasing entrenchment of cannabis in the global zeitgeist, 420 Entertainment Group, comprising OWNZONES Media Network, the upstart global OTT technology/entertainment hybrid company, along with cannabis entrepreneurs Genesis Media and Alex Nahai Enterprises (ANE), will launch 420TV, a new video-on-demand channel, hailing the wonders of weed.
420TV will feature original, multi-episodic series, as well as long- and short-form news, information and entertainment content focusing on all things cannabis. All content will be shot in 4K. The announcement has been made by OWNZONES CEO Dan Goman and ANE CEO Alex Nahai.
Available this fall through the OWNZONES.com platform, 420TV is the first premium 4K video-on-demand network to tap into cannabis’ growing prominence in today’s mainstream lifestyle. Cannabis is projected to be a $44 billion industry in the next three years, according to Marijuana Daily News.
420TV expects to attract viewers across generations, ranging from millennials to boomers who are either curious about or converted to the cannabis lifestyle. While the channel will launch on OWNZONES.com, and its mobile applications, it will quickly expand through OWNZONES’ worldwide multi-platform distribution network, utilizing the full spectrum of OWNZONES’ capabilities, including programming, technology and global distribution.
“The nation’s evolving laws, growing interest and changing attitudes have created a multitude of opportunities to educate, entertain and expand public acceptance of cannabis, in all of its various applications,” said Goman. “As a hybrid technology and entertainment company, OWNZONES is uniquely positioned to capitalize on the explosive growth of the marijuana industry. We have found the ideal partner in Genesis with years of expertise and credibility in the cannabis business and will provide 420TV a real inside perspective in this burgeoning space.”
“This is an industry with many benefits, and we are creating an effective and engaging means for promoting established companies and new brands to consumers. 420TV will provide that connection. The 4K video on-demand service is just the beginning – we intend to establish 420TV as a franchise brand for multiple lines of related businesses,” Nahai added.
420TV’s news, information and entertainment programming currently in development includes:
Pot Cast – Daily news programming chronicling the advent of the legal marijuana industry. With a team of 60 journalists nationwide, Pot Cast will present short-form news segments on the political, business, financial and cultural aspects surrounding the disruptive rise of this new industry. Signature segments include “Pot-Counter-Pot” and “This Week in Pot History.”
Medical Marijuana Miracles – True stories of real people who have used medical marijuana for unique relief of symptoms and diseases.
Marijuana Moguls – Fascinating series about the bold new entrepreneurs emerging in the cannabis industry.
Cannabis 411 – An informative and educational series covering every step from how to grow weed to how to consume it.
OWNZONES Programming Head Doug Lee will oversee the original programming line-up and manage the day-to-day business of 420TV. Lee is a seasoned media executive with over 25 years of experience in global entertainment, having held senior programming and channel positions at HBO, News Corp. and MGM Studios.
420TV will deliver dozens of hours of original programming produced exclusively for the multi-platform channel, in addition to acquired long and short form entertainment. Other content categories in development include fashion, comedy, music and animation as well as acquired feature films, documentaries, music and live streaming events.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
