iWorld
Ownzones’ SVoD brings ‘Best Westerns Ever’ to Amazon, Roku, iOS & Android
MUMBAI: The Western genre rides again thanks to a new SVOD channel being launched by Ownzones Media Network. The OTT EntTech company will bring Best Westerns Ever to Amazon video channels and via the Ownzones app currently on Roku, iOS and Android platforms beginning today, giving fans exclusive access to hundreds of iconic Western films and TV series at a nominal monthly subscription fee of $1.99.
Today’s news comes on the heels of Ownzones’ successful rollout of Best TV Ever, a subscription content service for fans of vintage TV series that has seen exponential growth, revealing a great demand for niche programming. ‘Best Westerns Ever’, the next in Ownzones’ plans for a full stable of niche vertical channels, was created to satisfy this demand for underserved fans of the Western genre.
‘Best Westerns Ever’ will boast more than 400 film and TV titles featuring the genre’s biggest stars, including John Wayne, Dennis Hopper, Gene Autry, Kirk Douglas, Marlon Brando, Bob Denver, Roy Rogers, Jane Russell, Fred Astaire, Burt Lancaster, and Maureen O’Hara, along with cult classics and rare treasures, such as “The Cisco Kid” and “Bonanza” and films like “Rawhide,” “Billy the Kid Wanted,” “Red River Valley” and “The Over the Hill Gang.”
“In launching these niche channels, we are recognizing and responding to vastly underserved audience segments by developing exciting, affordable consumer offerings that appeal to their viewing passions,” said Ownzones head of programming Doug Lee.
“’Best Westerns Ever’ is a robust channel offering sure to delight Western superfans, who will no longer have to pay high prices to gain access to the titles they love. We’re delivering the best of the genre in feature films and series with one-click convenience.”
Lee adds that, as the end of the traditional TV bundle nears, viewers will be looking to subscribe and spend more in niche OTT services that are of interest to them.
Ownzones’ launch of ‘Best Westerns Ever’ and success of Best TV Ever validate the company’s business model, which leverages the consumer’s purchase mindset with the organic search capabilities of its partners.
These new content services will continue to expand to other distribution platforms to meet the growing consumer demand. Both products will also be available on Ownzones.com.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
