iWorld
Paywizard’s Vaguine joins Ownzones as SVP, to elevate European presence
MUMBAI: Continuing its expansion throughout Western and Eastern Europe, Ownzones Media Network, the OTT EntTech company, has named Serge Vaguine as Senior Vice President, Business Development. Vaguine will be based in London. The announcement was made today by Douglas Lee, Head of Programming at Ownzones.
In this newly created post, Vaguine takes on the responsibility of increasing the company’s worldwide distribution platform services and technology offerings. This includes Ownzones’ OTT video delivery platform, which provides end-to-end solutions for delivering world-class viewing experiences. On the content front, Vaguine will handle the distribution for 420TV, a new VOD “all things cannabis” channel featuring 4K original, multi-episodic series’, long and short form news, informational and entertainment content, as well as Ownzones Passport, a localized app that gives consumers access to original video programs with top international and local influencers and Hollywood movies.
“Our goal is to gain a foothold in more established European markets, and Serge is a results-driven senior sales and business development executive with a proven track record,” said Lee. “Given his significant global experience in selling complex software and his deep background in digital media and entertainment, he is the perfect choice to lead us both in the content and technology sales efforts.”
Previously, Vaguine served as Vice President Sales at Paywizard Group, a provider of subscriber management and billing solutions for pay TV operators. Vaguine undertook the task of boosting subscriber acquisition and retention as well as providing predictive churn analytics and rich data insight to the firm’s clients, including BT Sports, BoxNation, NBCU and ITV.
From 2006 to 2014, Vaguine served as Director of Business Development, EMEA at Amino Communications, the leading provider of innovative hybrid TV, IPTV and cloud TV solutions and was based in Cambridge during his nine-year tenure with the company.
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Netflix’s Nick Nelson joins Ownzones Media as head of product innovation
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
