Hollywood
EA SPORTS FC Mobile joins College Rivals Season 4 in India
Partnership brings football gaming to 100+ colleges across 40+ cities through Season 4
MUMBAI: The campus pitch is getting a digital makeover, and this one comes with a football at its feet. College Rivals Season 4 has partnered with EA SPORTS as its Official Game Partner, bringing EA SPORTS FC Mobile into its nationwide collegiate gaming programme.
The partnership will see the football game feature across campus activations, competitive esports formats, creator-led experiences and community initiatives. The programme will initially engage students across 80+ colleges in 35+ cities, supported by College Rivals’ nationwide student ambassador network.
The tie-up comes as football and gaming increasingly overlap in India’s youth culture. With an estimated 300 million football fans, India represents one of the world’s largest football audiences, giving EA SPORTS a sizeable young and digitally connected audience to tap into.
For College Rivals, the partnership also broadens its gaming mix across mobile, PC and console platforms. EA SPORTS FC Mobile will become part of an ecosystem that combines gaming with pop culture, music and dance for India’s Gen Z audience.
Season 4 is set to be the platform’s biggest edition yet, with a season-long calendar spanning 100+ colleges and 40+ cities. The programme will feature campus engagements, online competitions and community-led experiences, with GamingCon Bharat among its marquee on-ground events.
The partnership will also explore campaigns around major gaming and entertainment moments during the season, including opportunities linked to the anticipated launch of EA SPORTS FC 27.
Ashutosh Sharma, Head of Publishing for India and SEA, EA SPORTS, said the partnership would bring EA SPORTS FC Mobile closer to students through community-led experiences and create more opportunities for young players to connect and compete.
Charlie Baillie, CEO, Ampverse Group, said the collaboration would help College Rivals deepen its connection between gaming, entertainment and India’s college communities.
With 300 million football fans and a campus network spanning 100+ colleges, the partnership puts EA SPORTS FC Mobile in front of a generation that increasingly sees football not just as a sport to watch, but a game to play.
