Ad Campaigns
Zoreko launches its newest campaign ‘Freedom to Play’
Mumbai: Family entertainment centre, Zoreko is geared up to celebrate the 78th Independence Day with ‘Freedom to Play’ campaign for gaming enthusiasts with great offers on both games and food. This one-of-a-kind offer is all set to transform the spirits of gaming enthusiasts where games and fun can go hand in hand. With top-ups of ₹1508, ₹5000, or ₹7800, gamers will receive bonus credits ranging from 15 per cent to 100 per cent, which will give them the freedom to play the games of their choice. Such offers allow patrons to spend more time with their loved ones.
Zoreko – Original Gamers is redefining its role in the gaming and entertainment industry by focusing on the specific needs of dedicated gamers, a key target market, while honoring its gaming roots. Unlike generic family entertainment centers, Zoreko positions itself as a specialist gaming arena, offering a comprehensive experience that includes gaming, food, and drink.
“Zoreko, a “Made in India” brand, has always resonated with the spirit of progress and independence. We hope that our Independence Day Offer, which is available at all Zoreko locations, will strengthen the national spirit. This initiative is a reflection of our dedication to offer cutting-edge technologies and the most immersive experience possible, to India’s fervent gaming community. Zoreko is dedicated to providing unmatched value as we set out on this joyous journey. We also anticipate taking advantage of India’s growing VR and AR experiences, with the goal of leading this $3 billion industry,” said consulting CMO Avanish Agarwal.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
