iWorld
Zee5’s ‘Tehran’ races to 100 million minutes in record-breaking debut
MUMBAI: The John Abraham-starrer became the fastest Hindi film of 2025 to cross the 100 million streaming minutes mark on Zee5 and it did so in just 72 hours of its Independence Day weekend premiere. By the end of its launch week, the geo-political thriller had clocked up a staggering 200 million minutes, securing its place as the platform’s most-watched Hindi release of the year.
The film didn’t just win over Indian audiences. Streaming across 190 plus countries, Tehran broke into Zee5’s global Top 5 for 2025, trending in the US, UK, MENA and APAC proof that its tense narrative struck a chord with the diaspora.
A slick marketing blitz only added to the spectacle. From a visual projection on Mumbai’s Bandra-Worli Sea Link to hoardings across UP, MP and Mumbai, Tehran was unmissable. The promotions even included Zee5’s first-ever exclusive screening at the Sushma Swaraj Institute of Foreign Service in Delhi, capped with a candid Q&A session with John Abraham himself.
Zee5 business head (Hindi), Kaveri Das, credited the success to the film’s “intelligent narrative” and said the response reflects the appetite for “stories that entertain while sparking conversations.”
Meanwhile, Abraham called the audience’s love “truly overwhelming” and said the film reinforced his belief in pushing boundaries and said, “Geo-political thrillers are a genre I truly believe in, and this proves viewers want stories that go beyond entertainment, bold films that stay with you long after the credits roll.”
Directed by Dinesh Vijan, the thriller stars John Abraham, Neeru Bajwa, Manushi Chhillar and Madhurima Tuli, and is set against the backdrop of the 2012 magnetic bomb blast near the Israeli Embassy in Delhi. With its blockbuster premiere, Tehran has firmly joined the ranks of Zee5’s most successful titles, reaffirming the streamer’s grip on premium homegrown content.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
